Convenience Food Industries Laziza is a pioneer in presenting ready-to-cook food ideas since 1985. They provide authentic traditional products by carefully balancing the flavours and provide a high standard of purity, quality, and taste. The Laziza Firni Khas (GroundRice Pudding) is made of coarsely ground basmati rice, sugar, and flavoured with cardamom, pistachio, pine essence, etc.